Best Intentions: Ethical Holidays Top of Consumer's Future Holiday Wishes
Sector Could Boom In Next Three Years


Whether it is as a result of consumerism, eco-guilt or simply being tired of package holidays, it seems that British holidaymakers, like never before, want to experience the concept of meaningful travel – ‘ethical holidays’ has come top of a list of types of holiday most likely to experience a boom in the next three years.

A detailed market analysis report by YouGov, which surveyed 2,000 British adults and looked at 14 different categories, has revealed that when comparing holidays taken in the last three years with intended trips in the next three, ‘ethical holidays’ showed the biggest growth (330%); ‘safari holidays’ were second (263%); and ‘environmentally friendly’ third (212%).

‘Nature/wildlife’ (205%) and ‘discovery’ (150%) made up the top five, while holidays involving a ‘small group’ (5%) and ‘cultural/sightseeing’ (17%) performed the worst.

Simon Edgar, at i-to-i, which over the last year has sent over 5000 people on unique and rewarding travel experiences said: “If the British public’s intentions are anything to go by, holidays with an ethical or environmental angle, or generally those with some meaning attached to them, are set to experience a boom in growth in the next three years.”


i-to-i, established in 1996, offers travel experiences working with communities, children, animals and the environment Visit www.i-to-i.com for more information or call 1-800-352-1793

Community Work with Children in Buenos Aires, Argentina - from £695
i-to-i offers a rewarding opportunity to travel and make a real difference to young children's lives. As a volunteer at one of the care homes, which aim to provide support and care for orphaned and disadvantaged children, you will get involved in a variety of activities including teaching basic English, accompanying the children to medical appointments, organising sports and other recreational activities as well assisting with maintaining and running the home.

- Prices from £695 (excluding flights) per person, including: accommodation in shared homestay, breakfast, online TEFL course, airport pick-up, 24/7 in country support, arrival orientation and pre-departure support. Volunteers can travel from two to 12 weeks.

Building Project in Costa Rica - from £545
This project allows you to experience life in rural Costa Rica on a one-week project helping underprivileged families. Working alongside locals, you will assist with a housing project designed to improve living conditions in the local community.

- Prices from £545 (excluding flights) per person including: accommodation in shared room in a homestay, all meals, airport pick-up, 24/7 in country support, arrival orientation and pre-departure support. Volunteers can travel from one to 12 weeks.

Conservation at an elephant sanctuary in Sri Lanka - from £845
Set amongst beautiful, lush green countryside, you will be working at a well-respected elephant foundation in Kegalle, which was established in 1999. Volunteers will help look after these majestic animals as part of a community project which protects elephant numbers on the island.

- Prices from £845 (excluding flights) per person including: accommodation in shared room in a bungalow on site, airport pick-up, 24/7 in country support, arrival orientation and pre-departure support. Volunteers can travel from two to 12 weeks.

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For more information on i-to-i, please contact Katie, Tori or Adrian on 1-800-352-1793 or email pressoffice@i-to-i.com
Photography - The image shows conservation at an elephant sanctuary in Sri Lanka.