i-to-i launch campaign to reach 400 years of volunteering by end of year
Volunteer Travel - Be Part of It
Meaningful travel company i-to-i has today launched ‘Be Part of It’, a national campaign to help the company achieve its goal of 400 years of combined volunteer service by the end of 2008. A bespoke website www.meaningfultravel.com and viral video have been created to promote the initiative, which aims to highlight the impact of volunteer travel.
Last year, i-to-i assisted over 5,000 travellers take part in volunteering projects around the globe, contributing over 357 years of volunteer service through the company. This year the aim is to reach 400 years by 31st December 2008.
The website offers information on the types of holidays available, the purpose of meaningful travel and profiles past volunteers with images from each of the destination countries.
The launch video offers a mixture of practical and comic advice on how to get the most out of travel. The resulting message is that travelling is all about changing environments, changing perspectives and changing views. The viral will be available to access on the ‘Be Part of It’ website and will also be distributed via social networking sites such as YouTube, Facebook and del.icio.us.
i-to-i offers travellers a totally unique travel experience in a safe, supported and sustainable manner. Volunteers work side-by-side with local people, stay in locally owned accommodation and become members of the community, taking part on projects that can be from one to 24 weeks long. i-to-i offer hundreds of partner projects around the world ranging from building homes for underprivileged children in Vietnam, teaching English in Nepal, community work in Bangalore or even surfing and saving turtles in Costa Rica.
The campaign, which will run until the end of the year, will be supported with case studies and profiles of new travellers about to embark on their volunteering experience.
-ENDS
For more information on i-to-i, please contact Katie, Tori or Adrian on 1-800-352-1793 or email pressoffice@i-to-i.com
Notes to editors
1. i-to-i is the longest-established operator in meaningful travel offering 189 placements helping more than 500 partner projects each year.
2. i-to-i does not directly fund or set up projects overseas, but partners with existing organisations/charities/NGO’s to support them in receiving a continuous and coordinated stream of volunteer travellers, supported by locally recruited country coordinators.
3. i-to-i was established in 1994 when it first offered TEFL training courses; its first volunteer travel packages departed in 1996.
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